Member Letter – November 2015

Dear CASBA Member:
Autumn is in the air and the holiday season is now fully upon us!

The last few weeks have been very busy for me, as I am sure they have been for you. It is amazing to think that in about 3 months we will once again join together for the 47th Annual CASBA Convention at the Cloister in Sea Island, Georgia, February 14 – 16, 2016. The CASBA officers are busy making plans to make this year’s convention one of the best ever. I certainly hope to see you there!
Room Reservations for Sea Island –

We have room blocks for CASBA members to reserve in the Cloister main building and the Cloister Beach Club on the Sea Island Resort property, as well as rooms at the Inn at Sea Island, a couple of miles away from the main resort.
Sea Island Resort has provided CASBA with a dedicated line for reservations for our conference.

Please call (844) 445-2186 and reserve your rooms now!

CASBA Member Room rates are as follows:

• The Cloister at Sea Island (Riverview Rooms and Beach Club Rooms) are available at a daily rate of $345.00/night. + Applicable Taxes and Resort Fees*

• The Inn at Sea Island (located about 2 miles from the Sea Island Resort) has room available at a daily rate of $140.00/night. + Applicable Taxes and Resort Fees*

* – For more information on taxes and resort fees, go to
For the most updated information on the 47th Annual CASBA Convention, go to our CASBA at The Cloister webpage ( Check in often, as we will be adding updated information and details for the annual meeting on this page as they become available.

Be sure to check your regular mail, as well, as we will continue mailing out CASBA information and forms through USPS.

CASBA 2016 Membership Dues:

If you have paid your 2016 CASBA dues of $275.00, thank you for getting your payment in early! These dues payments cover our publication and mailing costs throughout the year, as well as help in offsetting the initial costs of planning for the annual convention.

If you haven’t sent in your 2016 dues, we would certainly appreciate it if you could get them sent in before the end of the year . . . which is only a few short weeks away!

Sponsorship Opportunities:

Accompanying this letter will be a Convention Sponsor form for the 47th Annual CASBA Convention. As an organization with relatively low annual dues and registration fees, we count on member company sponsorships to be able to bring better programs with exciting speakers and activities where you can interact with other members on a social level.
Please consider a level for which your company could be a sponsor for this year’s convention, mark it on the request form, and return it to Tom Lugar (see form for address). If you have a particular activity or event that your company or you want to specifically sponsor, contact me directly and we will discuss options that are available.


This mailing also includes a letter from our new Golf Chairman, Mark Bartles, describing the golf outings planned during our time at Sea Island. We seem to always have a good turnout for the golf tournaments at CASBA, but with Mark’s leadership, I have a feeling that this year will be better than most! If you are an ardent golfer, or just a duffer like me who enjoys being out on the course, please tighten your cleats, clean off your clubs, and get ready for an enjoyable time.

Non-Golfing Events:

We are in the process of putting together some non-golf events for Monday and Tuesday afternoons. Sea Island has many options available and as soon as we can narrow it down to a couple, we will be posting the information on the CASBA website.


We are presently in the process of nailing down our speakers for the convention. As soon as we have everything confirmed, we will also be adding this information to the CASBA website.

I am so very excited that CASBA is returning to a place that we have known and loved so well over the years. The Cloister at Sea Island is an exciting venue chock full of southern beauty and loaded with charm and history. From the Spanish moss draped trees to the rising mist on the tidewaters of the Black Banks River, you cannot help but be entranced by the magic of this place. I hope you will join us there in February!

If you have any questions or ideas regarding the convention, please feel free to reach out to me, Craig Parrish, or any of the other officers of CASBA. We want and need your input.

Best regards,

William Bennett
CASBA President

Book of Memories Reminder

I want to refresh members’ minds about our CASBA Book of Memories.  You can either send memorials to me (see email address below) or bring them to our February 2016 Convention in Sea Island!

-Craig Parrish ( )

2016 CASBA Convention Registration Form & Sponsorship Opportunities

REGISTRATION FORM 2016 CASBA 47th Annual Convention-The Cloister at Sea Island


SPONSORSHIP FORM  2016 CASBA 47th Annual Convention-The Cloister at Sea Island

2016 CASBA Room Reservation Information

                                                                                                                           47th Annual CASBA Convention at Sea Island, GA, February 14 – 16, 2016:

To make your Hotel Reservations for the 2016 CASBA Convention, please call the Dedicated Toll Free number below:

Toll Free:  (844) 445-2186

The CASBA (Cookie and Snack Baker’s Association) has a block of rooms at the following locations/nightly rates:

  • The Cloister at Sea Island (Riverview Rooms and Beach Club Rooms) at a daily rate of $345.00/night*  (plus Resort Fee & Applicable Taxes)
  •  The Inn at Sea Island at a daily rate of $140.00/night ** (plus ApplicableTaxes)

* – The nightly rate for all rooms are subject to a $38.00 nightly Sea Island Club Resort Fee and applicable taxes. The resort fee includes 24-hour parking with in/out privileges, access to the Beach Club**, Spa, Fitness Center, Business Center, wireless Internet service in guest rooms, no charge for local and toll free calls and turndown service nightly.

** – The rate for The Inn at Sea Island does not include access to Beach Club facilities (other than private CASBA functions), but may be purchased for $50.00 per room per night for up to four (4) guests.

Rates quoted are net per room, per night, single or double occupancy and are based on the European Plan excluding meals. Rates are subject to prevailing taxes, currently totaling 11%.


Click on the link below to check out News & Updates regarding the 47th Annual Cookie and Snack Bakers’ Association Convention at The Cloister at Sea Island, GA, set for February 14 – 16, 2016.


McKee plans $102 million expansion in Tennessee

logoCASBA would like to congratulate McKee Foods Corporation on their announcement to expand their facilities in Collegedale, TN. What a success story from their growth from a small bakery on Dodds Avenue in Chattanooga, TN, to the company that they are today.  Congratulations McKee Foods!

Article from

McKee Foods Corp., based in Collegedale, said it will invest $102 million on an expansion project expected to add about 50 jobs over the next five years.

Included in the project will be new manufacturing equipment as well as an office building and conference center.
Mike McKee, president and c.e.o. of McKee Foods
“We’re thrilled to be increasing our production capacity and supporting the community we love through new jobs and investment in the local economy,” said Mike McKee, president and chief executive officer of McKee Foods.

With annual sales of $1.4 billion, privately-held McKee is one of the largest snack cake companies in the United States. The company’s brands include Little Debbie, Drake’s, Sunbelt, Heartland and Fieldstone.

In recent years, McKee’s largest investments have been away from Collegedale, which is located about 20 miles east of Chattanooga. In 2014, the company said it was investing $34 million to expand production at its manufacturing facility in Stuarts Draft, Va. Two years earlier, the company announced plans to spend $19 million on new baking equipment for the Virginia plant.

In 2012, the company was successful in its $27.5 million bid for the Drake’s snack cake brand and certain equipment as part of the Hostess Brands, Inc. liquidation.

Numerous local officials in the Collegedale area offered words of support for McKee and the company’s expansion plans. The mayor of Hamilton County, where McKee is located, said the company is the county’s top employer.

Former CASBA Member Awarded contract to supply for Delta Airlines

Congratulations to Byrd Cookies of Savannah, GA, on being awarded a four-month contract to supply cookies for Delta AirlinesgetLogoRedirect

Letter to CASBA Members – August 2015

Dear CASBA Member:

We are rapidly approaching the end of the summer season and moving towards fall. This time of year seems to bring changes that many folks find exciting, as well as challenging. This time of year is also when most of us begin to think about the upcoming holiday season and the many plans that go along with them. The planning for meals, travel, gifts, who-needs-to-be-where-and-when. While the planning is not always the most fun part of the holidays, it is certainly a necessary part of making sure that each individual event is memorable and special.

We have been busy, as well, making plans for the upcoming 47th Annual CASBA Convention at the Cloister in Sea Island, Georgia, from February 14 – 16, 2016. Please mark your 2016 Calendar for these dates and get ready to make your plans to join us at this wonderful venue!

The Cloister at Sea Island holds a special place in the hearts of many longstanding CASBA members, as we held our events there many times since our beginning in 1970. In speaking with the staff and management at Sea Island, it is amazing that, even though we have not been there for 11 years, so many of them have fond memories and stories of the CASBA family and are very excited that we are returning “home.”

We have room blocks for CASBA members to reserve in the Cloister main building, the Cloister Beach Club, and a new separate venue a couple of miles away from the main resort at the Inn at Sea Island. We will also have a dedicated telephone number for CASBA members to make reservations directly with the resort. For the most updated information on the 47th Annual CASBA Convention, go to CASBA At The CLOISTER. Check in often, as we will be adding updated information and details for the annual meeting on this page as they become available. We will also continue the mailing out information and forms.

Here is the CASBA DUES INVOICE for the year 2016. We are happy to announce that the dues will remain at $275.00 for this coming calendar year. As always, this includes as many company representatives as you wish to bring.

I look forward to seeing you at the 2016 convention and ask that if you have any ideas or suggestions for our upcoming meeting, please share them with me or one of the other CASBA officers.

Best regards,

William Bennett

CASBA President

CASBA Presents Gift

Steve and Vicki Fehr with granddaughters London and Vail

Steve and Vicki Fehr with granddaughters London and Vail

CASBA has made a very generous Memorial Gift to MD Anderson Cancer Center in honor of Steve and Vicki Fehr.

Plane Crash Claimed Lives of Long Time CASBA Members

0It is with great sadness and a heavy heart that we share with you the tragic news that, on Sunday, July 25, 2015, a plane piloted by Steve lost power and crash landed, eventually claiming the lives of long time CASBA members Steve and Vicki Fehr.

Steve was the founder of Fehr Foods (now Abimar Foods) in 1992 before selling the company to Grupo Nutresa SA in 2011.

Steve and Vicki were long time members of CASBA and they will be greatly missed.